Rishi Sunak’s unfunded tax cut for pensioners is a desperate attempt to neutralise the threat of Reform UK
The Conservatives’ pensions ‘triple lock-plus’ – coupled with a plan to bring back national service – is proof of a campaign more focused on defending against Nigel Farage than on taking the fight to Keir Starmer, says John Rentoul


James Carville, Bill Clinton’s campaign manager, once said: “Whenever I hear a campaign talk about a need to energise its base, that’s a campaign that’s going down the toilet.” If he ever wanted an example of a campaign focused on energising its base, the Conservatives’ election strategy of 2024 is it.
Through the drizzle of mistakes and mishaps, it is possible to discern a clear strategy – one of trying to shore up the core Tory vote and to see off the challenge from Nigel Farage’s Reform UK.
Today’s promise of a tax cut for pensioners is the latest policy aimed squarely at the over-65s. It is a small tax cut, worth possibly £300 a year by the end of the next parliament, and it is complicated – a pledge to raise the income-tax personal allowance for pensioners so that anyone relying on a state pension alone won’t be dragged into paying tax.
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